Joanne Rocheleau

Joanne Rocheleau, Home Design Manager, Northland Residential Corporation

“One aspect I’ve really loved about Northland is how they allow you to personalize your home more than a lot of builders typically do. From choosing their interior finishes to the plumbing, the tile cabinets, colors, etc. —We offer our clients guidance choosing their styles and visualizing what will work for them. It often feels like we’re co-creating their new home together, and I love being the person who gets to guide them through this process.”

As the daughter of a highly respected residential architect, Joanne spent numerous Saturdays walking homes under construction. Through these experiences she gained an appreciation for good design, learned construction basics, and developed an “eye” for the finish details that readily distinguish quality. This background, combined with her creative talents, has fueled her 20-year career in Home Design. Today, her role entails extensive collaboration with Buyers and the Construction teams throughout the “build” process, which concludes with the final reveal. She also oversees the development of the selections program for each new neighborhood, and she is instrumental in designing and outfitting our award-winning model homes.